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Webinar Rewind – Social Media & P2 (December 2016)

December 15, 2016 Leave a comment
susannahaaslyons

Susanna Haas Lyons

With more and more people demanding to be a part of the process when decisions affect them, social media has become an increasing reality for public engagement professionals. For the December learning webinar, civic engagement specialist Susanna Haas Lyons delivered a clinic on both the digital tools available and the approach needed in using those tools.

Digital engagement is a complement to traditional engagement methods – like face-to-face meetings – but Susanna points out that it can never replace those methods. Just as some people feel “left out” by online engagement, others are left out if it’s a question of physically getting to a location to take part in a process. Digital allows for the net to be cast wider and deeper, and to provide complementary opportunities for giving input.

Susanna breaks the approach for effective digital engagement down to five steps:

  1. Determine your objectives
  2. Identify specific participants and build relationships with those communities (ask yourself, “Who am I talking to?”)
  3. Determine the amount of time, resources and effort you’re prepared to invest
  4. Select appropriate channels for your engagement and community of practice (research which channels are more likely to attract certain groups)
  5. Track your progress throughout the project and adjust your approach along the way, as necessary (don’t wait until the late innings to decide that you might need a different approach)

One of the important take-aways is learning to recognize the “Engagement Pyramid”.

engagementpyramid

Engagement often focuses on the top and bottom-end of this range – either the highly motivated and involved people who own or lead a project, or those who are just learning or have a passing interest. But Susanna notes that there is a large sector in the middle who are interested, make meaningful comments, but tend to have other things on their plate. Reaching those people is just as important, in order to achieve the broadest and deepest process.

Categories: Webinars Tags: ,

Why Millennials are MIA from P2: Has social media replaced traditional methods of public consultation?

January 29, 2016 Leave a comment

By Caroline Chaumont, Senior Consultant – Engagement Strategies, Hill + Knowlton Strategies Canada (H+K); Pauline Lambton, Consultant – Engagement Strategies, H+K; Kanan Kothari, Director of Public Consultation and Engagement, Ipsos Public Affairs.

uo-sp2

These University of Oregon students are engaged in engagement: How to reach others in their generation?

CONFERENCE FLASHBACK

At the IAP2 2015 North-American conference, Acertys – which has since joined Hill+Knowlton Strategies Canada (H+K) – and Ipsos Public Affairs teamed up to present a study aimed to gain insight on the growing millennial generation and their relationship to P2.

Based on a literature review, we defined Millennials as the generation born between 1980 and late 1990s. They are highly-educated, media-savvy, misinterpreted, and represent 1/3 of the total US population, and over 1/4 of the total Canadian population.

When it comes to public consultation, our research shows that Millennials are optimistic about the power of collective action and seek authentic opportunities to participate. They want to be involved in transparent and accessible processes providing an opportunity for a meaningful input on issues or causes they are passionate about.

The results of a survey conducted by Ipsos Public Affairs in August 2015 with representative sample of 1000 Canadians across the country demonstrates that Millennials however are more likely than older age groups to state they are too busy to participate in public consultation processes. They are also more likely to want opportunities for online consultation, and already see social media as an avenue that can replace traditional consultation methods. Overall, Millennials want engagement that is flexible and fits in to their increasingly blended lifestyle.

As P2 practitioners do, we asked participants what they thought.

From mainly public sector planning and communications backgrounds, the participants (40) agreed that there was a major difference between engaging Millennials and other generations and that millennial engagement was a priority. Some key discussion conclusions were:

  1. The obstacle is methodological; traditional consultation tools are not well adapted to the millennial lifestyle. Online options should always be available and updated. For in-person consultation, go where the millennials are and blend with their busy lives!
  2. Make it meaningful. Show them why they should care. Communicate with personalized, compelling and relevant messaging, and use authentic branding.
  3. Empower them! Millennials are creative and intelligent. Empower them to be leaders in the P2 process by making information and expertise available and creating room for authentic, open dialogue.

In summary, this journey into the literature, survey and discussions with P2 practitioners revealed a great deal of interest in digging more into the processes, methods and tools that can leverage Millennials’ interest and get their input in P2 processes.

REWIND-1 – Social Media and P2 – The IAP2 December Webinar

December 14, 2015 Leave a comment

Most of us in this profession now use social media to some extent, but are we using it to its greatest effect? In the IAP2 December Webinar, independent consultant Karen Zyphcyn (IAP2 Canada Wild Rose) and Robyn Austin (IAP2 USA Intermountain & Cascade), led the discussion that included a look at the various tools available, as well as the limitations of social media.

zypchyn-austin

Karen pointed out that nearly 60% of Canadian adults and 72% of adults in the USA are on Facebook. But what’s more important is the frequency of usage: Canadians average nine visits in a week and in the US, 70% of Facebook users visit at least once a day. That sort of information can give you an idea of how effective social media can be in reaching people. Only about a quarter of Canadian and American adults use Twitter.

IAP2 USA Priority Social Media Links

Facebook Twitter LinkedIn

But YouTube and good ol’ email are well worth considering: Nearly two-thirds of people in North America stream video now, so using video to convey your message and live-streaming your events (which is becoming easier all the time, thanks to apps such as Periscope) is another way of reaching people who can’t be there in person.

Robyn pointed out that a fear of transparency is one reason why many institutions – corporations, government agencies, etc. – are reluctant to invest in a social media strategy. There’s also a tendency to want to cram social media into an existing communications strategy, rather than include it in the overall plan.

Facebook is a good place to post information, and it’s worth the time to create a separate page or “community” for each project, so people don’t waste time (and get aggravated) searching through information on other projects to find what they’re looking for.

Twitter allows you to interact quickly with people in real time and to “live-Tweet” your events – assigning someone (a “designated Twit”, as one wag put it) to send Tweets about events, comments, and insights as they happen.

And good ol’ email – Subscribe today! – is still the most effective way of reaching people with the information you want them to have: Creating an email list is a must, no matter what tools you use.

The thing to remember, Robyn Austin says, is that social media is a conversation, and people who take part expect to be part of the discussion and if their comments are ignored, that can have a very negative effect on your entire P2 project. In other words, BE RESPONSIVE.

Click here to view the webinar recording and Power Point slide decks.

Categories: Webinars Tags: , ,

Schedule tight? Looking for a break? Recharge your P2 batteries and extend your stay!

December 9, 2015 Leave a comment

sunWhether you’re within driving distance or a short flight away, these one-day training options may be just the ticket for your busy schedule! The 2016 Skill Symposium offers one, two and three-day workshops designed to meet your professional development needs.

What’s more – if you can work it in – extend your stay! Bring the family to sunny San Diego for the weekend to take advantage of the special conference rate – $139.00/nightavailable through the weekend!

rejuvenate

Engaging with Influence
Increase your influence with key decision-makers!

Join IAP2 Licensed Foundations trainer Michelle Feenan from Queensland, Australia and New Zealand’s Anne Pattillo, an international leader in the art of engagement and participation, in this one-day exploration of how to build your professional credibility and increase the uptake of your professional advice.

You will have the opportunity to:

  • Build your understanding of the professional standards for ethical practice
  • Build your credibility for genuine engagement
  • Work with status practice new approaches to be influential by tailoring your approach to the decision-making style of the key people in your network
  • Practice the six critical engagement conversations build accountability and commitment

Add Engaging with Influence to your public participation toolbox to create sustainable results.

Engaging with Influence | 2016 Skills Symposium | #Top

Engagement Evaluation
Learn how to embed evaluation into your public participation and engagement projects or initiatives.

Join Anne Pattillo, workshop co-designer with participatory evaluation expert Dr. Jess Dart, and IAP2 Licensed Foundations trainer Michelle Feenan from Queensland, Australia in this one-day exploration of the principles and tools to design an evaluation of public participation and engagement projects or initiatives.

You will have the opportunity to:

  • Understand how to scope an engagement evaluation and design an evaluation framework
  • Understand the role of key evaluation questions and explore ethical considerations for data collection
  • Learn a set of practical steps to select appropriate methods for evaluation
  • Practice using a range of methods to describe and measure effectiveness
  • Identify common pitfalls in data analysis
  • Create a skeleton evaluation plan for a real project

Add Engagement Evaluation to your public participation toolbox to create sustainable results.

Engagement Evaluation | 2016 Skills Symposium | #Top

Digital Engagement in P2
Learn how to use information and communications technologies to support your public participation practice!

Join Tim Bonnemann, IAP2 USA board member and founder, president and CEO of Intellitics, Inc. in this lively presentation of how to effectively use technology to drive participatory processes and outcomes.

You will have the opportunity to:

  • Know when and why to use digital tools to widen, deepen or strengthen public participation
  • Identify the points in the design of a public participation process when decisions about the use of digital technologies should be made
  • Use worksheets and other design aids (to be handed out at the workshop or made available online) that inventory the factors to consider in assessing benefits to organizations of use of digital engagement in specific situations, and in choosing, adapting or designing digital tools and processes
  • Identify common pitfalls and challenges and develop mitigation strategies
  • Know where to find high quality information
  • Know how to make the case for digital engagement to peers and superiors

Add Digital Engagement to your public participation toolbox to create sustainable results.

Digital Engagement | 2016 Skills Symposium | #Top

More Tools!
Fill your toolbox with 4 new, innovative and effective community involvement techniques: Conversation Toolkit, Socratic Circle, Ideas Fair and Culturally Sensitive approaches to Community Involvement.

Join Dialogue Partners’ Stephani Roy McCallum, IAP2 Licensed trainer and lead developer of IAP2’s Emotion, Outrage and Public Participation course, and Erin Pote, teacher, facilitator, and community builder, in this one-day exploration of new tools you can add to your toolbox.

You will have the opportunity to:

  • Experience a participatory and interactive session that outlines 4 new tools for Community Involvement
  • Test the tools and express concerns, ideas and perspectives in a supported way
  • Identify how and when to use the tools in their processes
    Connect with a tool that will be useful in their work
  • Understand the tools and how they would be useful in different projects and with different stakeholders

Add Conversation Toolkit, Socratic Circle, Ideas Fair and Culturally Sensitive approaches to Community Involvement to your public participation toolbox to create sustainable results.

More Tools! | 2016 Skills Symposium | #Top

Technology Corner by Adriana M. Hemzacek

November 4, 2015 Leave a comment
Adriana Hemzacek

Adriana Hemzacek

Social Media Content Tactics

I just left Simply Measured’s LIFT Social Conference in Seattle. I learned all about data and metrics – most of all – using the right metrics to make decisions regarding your content and reporting. I also learned some best practices in the social media business from keynote sessions, breakout session presenters, and coffee station conversations.

LIFTListAre you always looking for good social media content?

Do you love your followers?

Love how your clients/ customers are using social media?

Do they publish great original content?

If so, then repurpose it! Have someone else do the content creation for you.  Many say that customer-generated content elevates your brand’s reputation.

So, where do you start? How do you get your customers to do this work for you?

  • Your Best Work: Interview a client and write a blog post about it. Or ask them to write it themselves. Prepare a few questions in advance so the advantages of using your product or service will be highlighted. Do it live via Periscope and save the recording to post online.
  • Video Collaborations/Compilations: Work with a client to create a resource that would be useful to all followers? A video piece is the best type of content here. Remember to keep your videos to a 15-second or a 30-second spot. Keep all brand logos at the end of the video. Your audience will most likely catch the first 5-seconds of the video and your logo is not something that will entice them to continue watching.
  • Storybook Spotlight: There are a variety of ways to promote your customers, most notably by social media. Consider doing something more comprehensive like using an aggregator, such as Storify. This tool is free and reads like a book. Best part – it notifies each person involved in your “story” of the Storify. (Hopefully they will RT).
  • Lessons Learned: Write about a customer service experience and what you learned from it.
  • Live Tweet Sessions: Does your customer/client engage in industry-related webinars? If so, register for those webinars, listen to what they say, and (hopefully) the content goes back to your great work. If that is the case – tweet it! Showcase it in the form of a graphic or a quote. Always tell the client that you plan to do this – they will love it!
  • Photo and video galleries: This might be to show off examples of work or products – also great for photos of your happy customers. Consider Facebook albums and Instagram that easily integrate photos. If you want to showcase a video, post the video directly to the Facebook video gallery and not through YouTube or Vimeo. Your video will be seen for a longer period of time if the user does not have to click through to another platform to view. Remember to always ask for permission first, though.
  • LIFTwithTeaTestimonials: This needs to be a key piece of your content strategy. Start a process to regularly solicit testimonials from your customers/clients. Grab onto unsolicited testimonials, such as tweets about your service. Put the testimonials on your website – and everywhere else. Consider using a testimonial to preface your success story or case study. (Video testimonials are the best!)

THE 2015 NORTH AMERICAN CONFERENCE ACCORDING TO STORIFY

October 9, 2015 Leave a comment

Karen ZypchynBy Karen Zypchyn

We encouraged participants to use Twitter (#2015NAConf) to spread the word, and Karen Zypchyn of the Wild Rose Chapter curated the tweets on Storify (hands up: who would have used that expression five years ago?) to paint a series of pictures in 140 characters or fewer.

Karen is a former journalism university instructor with 10 years’ experience teaching social media and online communication courses, and citizen participation in the news. Karen has joined the growing field of public participation. She offers in-depth training in communication and is interested in experimenting with online P2 tools.

You may be asking yourself, what is “Storifying”? It is a reference to a social media curation tool called Storify that enables you to make sense out of people’s social media postings.

I used Storify to create a four-part series on what our P2 colleagues shared on Twitter about what they were learning IAP2 North American Conference 2015. It was simple to use and an obvious choice for the task of telling the social media story of the #2015NAConf on Twitter. Here’s how Storify works and why you should care about it.

Numerous social media postings are shared quickly and randomly through various platforms, and they are visually presented in a timeline. Then, they can seemingly disappear amidst all the sharing like on Twitter, for example. While social media communication permits lots of voices to be shared, the experience can feel be fragmented. The story narrative can be missing. The capacity to create meaning can be short-lived.


Many conference-goers used social media to share what they
were getting out of the sessions with those who weren’t there.

Storify lets you weave a story arc by thematically selecting various social media posts shared by others and by arranging those posts in a way that makes sense to you. You are not timeline bound. And it lets you further create meaning by enabling you to write text bits and to insert them where you see fit.

Like a DJ sampling music, you can sample bits from Twitter, Facebook, Flickr, Instagram, YouTube videos, and even web URLs to name a few.

  • Part 1: IAP2 North American Conference 2015 in Portland: facilitating knowledge transfer for better public participation (Pre-conference day Wednesday, Sept 9 and morning sessions including lunch keynote speech Thursday, Sept. 10, 2015) http://bit.ly/1KJhDOG
  • Part 2: IAP2 North American Conference 2015 in Portland: facilitating knowledge transfer for better public participation (afternoon sessions, Sept. 10, 2015) http://bit.ly/1KdnHsl
  • Part 3: IAP2 North American Conference 2015 in Portland: facilitating knowledge transfer for better public participation (morning sessions and including lunch keynote speaker Friday, Sept. 11, 2015) http://bit.ly/1KJjJhA
  • Part 4: IAP2 North American Conference 2015 in Portland: facilitating knowledge transfer for better public participation (afternoon sessions on Friday, September 11, 2015) http://bit.ly/1O7w1AX

Journalists have embraced Storify to help them make sense of social media postings related to breaking news, live events and conferences. P2 practitioners could also benefit from Storify by using it to gather feedback from people shared on social media.

Technology Corner by Adriana Hemzacek

August 25, 2015 Leave a comment

10 Ways to Get Social Media Content from a Conference

 

10-Ways-to-Turn-a-Conference-into-Social-Media-ContentFrom Twirp Communications

We all need to engage in professional development from time to time. Being with my social media peers always has a refreshing, invigorating and inspirational effect on me. If you’re going to take time away from your busy work schedule, and financial resources from other business building activities, you need to recoup what you’ve spent in other ways. There is a plethora of ways to turn a conference into great social media content. Here are just some of the ideas I came up with at my most recent professional development opportunity.

1. Write a Top 10 list of things you learned.

Here’s my Top 10 Takeaways from Social Media Marketing World.

2. Do a recap of each session you attended.

I’m still working on this one. I did write one recap of the Instagram expert’s Top Instagram Tips so far.

3. Create a Storify of the best tweets from the event hashtag.

I didn’t do one for #SMMW15, but many others did. Here’s one I like from Hootsuite. I tried to embed it here for you to see, but it takes up too much space. So go have a look, then come back…it’s ok…I’ll wait.

twirpcominstagram4. Create graphic versions of the best quotes from the event and publish on your networks.

I found a great app for my phone called InstaQuote that is super easy to use and makes great quotes, perfectly sized for Instagram. My favourite quote from Social Media Marketing World 2015 on Instagram is to the right.

5. Keep a list of blog ideas on paper during the conference and then write them.

My list from the conference included this blog you’re reading now, the recaps, Ideas for Periscope, and many others I may never get to. I’d rather have too many to choose from than struggle to think of something.

6. Do a complete conference recap with photos of the event, graphics, links to your favourites, and so on.

I didn’t do this at the time and I wish I had…now the memories of what some of the pictures represent are faded.

twirpcominstagram27. Record videos, if you’re allowed, and embed them on your blog and social media. Even better, can you Periscope something from the conference and embed that later. Periscope wasn’t on Android while I was at the conference, so Instagram video was the best I had.

I managed to record two Instagram videos. One from Guy Kawasaki by Twirp Communications, giving a shout out to my friend Adam Purcell, @CaringCounts, and another from CS Penn with a shout out to the Halifax PodCamp founders. For me, it was a great excuse to talk to these two social media celebrities without asking for something for myself.

8. Turn some of these blogs into SlideShares and post on LinkedIn.

This one is coming soon.

9. Write a post about all the new tools and resources you learned about.

I’ve been writing about Instagram and Periscope and some of the tools to work with those.

10. Create one master blog post that lists all of your posts to do with the conference.

AHEM. See what I did there?

Of course, you should also be taking pictures and sharing them on your social networks. Not only is it fun, but your clients like to see that you’re participating in professional development. It builds trust! What other ideas do you have for turning a professional development opportunity into social media content?

Originally posted on the Twirp Communications blog by Anita Hovey.