We are looking for someone who is passionate about social media and keen to jump into action to help us engage with others. He/she will use social media outlets to promote IAP2 USA events, engage the public and increase our online presence. Social media volunteers will work with other volunteers to:
- Develop a social media strategy to support IAP2 USA and establish targets for increasing online reach
- Post regular updates to IAP2’s social media outlets, including news articles, blog posts, press releases, upcoming educational opportunities, member recruitment and more
- Monitor activity and user interactions for all social media outlets
Volunteer hours are approximately 2-4 hours per week with regular scheduled check-ins with other volunteers and the IAP2 Communications Committee.
Are you interested? Do you want to learn more? Please contact us at firstname.lastname@example.org
You asked for it and we have delivered!
You have been asking for a new look and feel to our IAP2 USA website: please take some time to see how we’ve revised and updated it and let us know what you think. We want to make sure that we meet your needs by making events and materials more accessible and adding new elements, like a job posting section, a resource bank and more.
This is YOUR site– so let us know how we did and where you would recommend additions or improvements.
We would like to extend our thanks to Paulina and Michelangelo Sosa and the IAP2 USA Communications Committee for all of their assistance in making this happen.
We had to move last week’s call to this week. Here’s the latest calendar:
- 2013/11/01 at 9am Pacific (12pm Eastern)
- 2013/11/15 at 9am Pacific (12pm Eastern)
- 2013/11/29 at 9am Pacific (12pm Eastern)
- 2013/12/13 at 9am Pacific (12pm Eastern)
If you’d like to join us, please complete the volunteer sign-up form. Thanks!
Since our call for volunteers last week, the Communications team has more than doubled in size.
Here’s the list of big-picture work areas we discussed today:
- Technology access content team: Need to make sure everyone has the necessary access to any of our publishing channels.
- Strategic communications plan: This was established earlier this year. It’s a living document, and we’ll continue to update it as needed.
- Content sourcing and publishing process: There are lots of interesting content sources we haven’t fully tapped into yet that are worth exploring, e.g. member-created content, crowdsourcing, curation, strategic content partnerships.
- Editorial calendar: We continue to develop this further as a tool to guide our publishing activities and facilitate long-term content planning.
- Website clean-up
- Email newsletter strategy
- Event marketing
- PR & media relations: We definitely want to strengthen our external communications efforts (PR/press/media). Would be great to add a couple of people with experience in this area to our team!
- Recruitment: We envision a core team of 5-10 people and a possibly even larger group of content volunteers working on specific tasks or programs.
- Resource needs
Our next call is scheduled for Friday, October 25 at 9am Pacific (12pm Eastern).
Please use the volunteer form to sign up, and we’ll let you know how to dial in.
From our latest member newsletter:
Join the Communications Committee
Calling all communicators! The IAP2 USA Communications Committee is looking for help from members with a communications, public relations, marketing or journalism background to help “tell our collective story.” If you are interested in helping to research, write, curate, edit or produce
- best-practices articles,
- chapter news briefs,
- member profiles,
- industry news and
- other content for the e-newsletter and the web site,
we’d love to hear from you and get you involved. Experience with web audio and video welcome! […]
There are many different ways to contribute: you can join the core team, lead a specific program (e.g. monthly member spotlight, Core Value Awards marketing) or help out by taking on occasional or one-off tasks. We know people are busy, so we’ll make sure things work for your schedule.
Our next call is Friday, October 11, 2013 at 9am Pacific Time. Please complete the volunteer sign-up form and let us know your skills, interests and availability. We’ll send you the call-in details. Thanks!
The Communications team today is launching the first version of the new IAP2 USA Content Collector, a simple web form that allows members and non-members to submit content suggestions for distribution via our various channels.
You can add your contact information, pick one or more content categories (e.g. events, training, industry news) and add the piece of content you’d like to share plus usage instructions.
Check it out: IAP2 USA Content Collector
We will look at each contribution and decide which channels will be most appropriate. Our email newsletter goes out about once a month but our website, blog and social media sites are available for items that may require a quicker turn-around.
Please give it a try next time you come across a piece of information that’s worth sharing with your P2 colleagues. Thanks!
In the February edition of our monthly member newsletter, we mentioned IAP2’s global branding review:
Branding survey deadline 2/22/12
Our global member survey closes tomorrow, 22nd February. Click here to complete now.
The five- minute survey is your chance to tell us what’s important about IAP2 and your connection with our brand. Your input will form the basis of IAP2’s first global branding review with the aim of creating a new brand and visual identity that better reflects the modern organization, its members and the practice.
Click here for background information on the branding review.
Here’s an update we just received via the IAP2 USA Facebook page:
UPDATE on BRANDING SURVEY
Thank you to everyone around the world for participating in the branding survey. Your support and input will help shape the future visual identity of IAP2.
178 people completed the survey with respondents coming from Australasia (58%), Canada (13%), South Africa (8%), UK & Ireland (3%), USA (15%) and a few (3%) from members in countries outside of these locations. Most of the respondents were members of more than 5 years (70%).
The top 3 unique values cited by all respondents:
– Professional development and certification
– Being a premier organization and best in class with a focus on quality, excellence in practice, standards, innovation, leaders in the practice itself, credibility and recognition for excellence
– Networking opportunities internationally and locally, supporting practitioners, collaboration, and a sense of community
These values are reflected in the 2012 – 2014 Strategic Plan and the survey results will support the next steps in developing a renewal visual identity.
The top thoughts on IAP2’s brand promise from the survey were:
– Promoting excellence, standards, quality and being a ‘best-in-class’, premier organization
– Commitment to the professional practice of P2 – ethically, with values
– The community, networking, support for professionals in the practice
– Innovation in P2
– Helping educate and develop practitioners
– Credibility, reputation, and trust – as peers, as an organization and as a practice
For further information please contact email@example.com or your Affiliate. The branding working group are preparing their final responses and advice to the international Board. Thanks again for everyone’s support and input.
Thanks to everyone from the US who participated in the survey. We’ll keep you posted. As a member of the Communications Committee, I’m eager to see the final results, based on which IAP2 USA can finally proceed to review its own branding strategy and, subsequently, begin work on the much-anticipated relaunch of our website.