Home > Press Release > You Spoke, We’re Listening

You Spoke, We’re Listening

LeahJaramillo - presMessage sqIn March 2017, IAP2 USA conducted a membership survey asking you questions about the services and programs we offer now, how you’d like to see those services and programs progress in the future, the challenges and needs facing P2, and the role of IAP2 in addressing them. We received 173 responses, a 16% member response rate. We’d like to take this opportunity to thank you for your participation and provide you with the highlights of the findings. The full report is available below!

People are increasingly satisfied with their IAP2 USA membership.

There’s good news- members satisfaction has increased since the last survey in 2014. A full 66% of respondents said they were either very satisfied or satisfied with their IAP2 USA membership. This is an increase of seven points from 2014! Additionally, we know satisfaction is growing because the percentage of people who said they were very satisfied more than quintupled. The number of people who said they were dissatisfied decreased as well. However, IAP2 USA remains aware that 30% said they were not sure how satisfied they are with their membership. Based on the results of the survey, IAP2 USA has identified three areas that are clearly important to members and in which there is room for continued growth: community, tools and techniques, and the role of IAP2.


IAP2 USA Membership Overall Satisfaction

IAP2 USA Membership Overall Satisfaction


Survey respondents want to connect on a local level. Being able to connect with one another was what they reported as the primary benefit of their membership. This was particularly relevant for people who didn’t have a chapter near them or felt their chapter was inactive. As a result, IAP2 USA will pursue the following strategies to build community.

Looking Forward

IAP2 USA is currently working on the following initiatives:

Support local chapters so that practitioners can more readily engage at the local level.        

  • Conduct interviews with chapter committee members to understand what works for them and what doesn’t. What challenges are they facing?
  • Find out where the chapter gaps exist. Where do we have a critical mass of members but no chapter. What can we do to mitigate the distance for members located in more rural areas?
  • Create a chapter in a box, so that starting a chapter is easy and clear.

Continue to engage members through all media

  • Rebranding the website and other communication materials
  • Update design to the newsletter
  • Continue to utilize social media strategically. More consistent engagement in posts may be a way to increase participation through this media.
    • Promoting IAP2 hashtags
    • Supporting member projects and cross-posting


Respondents were greatly in favor of having access to new tools and techniques. They want to hear about what other people have tried, what works in certain situations, and what’s on the cutting edge of the P2 practice. Specifically, respondents said in program-related questions that they would like for there to be more tangible take-aways. Responses also indicated that there is a need for a wider range of services, from beginner to advanced. Some of the new members said that they were not aware of what was available to them, which was why they had not yet participated. IAP2 is looking to address these desires as described below.

Looking Forward

Make sure members are walking away with something when they attend a program. Members are using their most valuable resource when they participate, their time, and we should make sure they are getting something tangible.

  • Work with webinar presenters to decide on a main take away, which will help in the promotion of that event
  • Make sure that member spotlights provide some form of advice or lesson learned
  • Create regularly occurring takeaways that are featured in the newsletter, website, and/or blog. Examples might include:
    • Have You Tried This? – a feature for a new tool
    • DIY- when presenting a toolkit or guide to P2 strategies
    • Out of the Box- a feature about an unusual P2 strategy that worked
    • Bright Ideas- a feature on new research in P2

Ensure that programs accommodate a variety of skill levels.

  • Provide some programs that are for advanced P2 practitioners only
  • Provide a starter kit for people who are new to IAP2 USA, so that they know what is available to them and the value of these programs


When asked what role IAP2 USA should play in advancing the practice of good P2, most respondents said that IAP2 USA should be at the forefront, leading the way. IAP2 USA is perceived as a force with the ability to unify and address some of the more difficult issues of our time. However, respondents were concerned about the lack of recognition of P2 as a profession  and the extent to which officials and managers undervalue it. One of the main reason respondents said that they were not getting the professional certification was that its value is not recognized in their field.

Looking Forward

IAP2 USA is already working on tactics to:

Work to grow the recognition of IAP2 USA in general and the Professional Certification in particular.

  • Partner with other organizations that have a stake in and need for good P2. If they have certifications, make IAP2 USA trainings eligible for credit towards their continuing education.
  • Promote Professional Certification
  • Provide shorter refresher courses so that certified members can stay up-to-date

Continue to be a leader in P2 and grow recognition of members.

  • Continue to provide the IAP2 USA community with resources to help them be the best P2 practitioners they can be at home
  • Continue with program to recognize members who reach certain year benchmarks
  • Create some IAP2 USA merchandise for members so they can show their affiliation


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