WEBINAR REWIND: January – Core Values Award Winners Part 1: Organizations of the Year
As that famous P2 consultant, Amy Grant, once sang, “It takes a little time to turn the Titanic around”. The co-presenters in our January Learning Webinar both had to turn some pretty heavy ships around in promoting a culture of engagement where there had been none before.
The City of Victoria and the St. Vrain Valley School District (Colorado) were named Organizations of the Year for Canada and the USA, respectively, at the 2015 IAP2 Core Values Awards last fall in Portland. Both have had to overcome internal trepidation and external cynicism to achieve that status, and the results can be seen in ways ranging from increased involvement in engagement processes to support for public-spending initiatives.
St. Vrain Valley Schools also had to let go of “control” over issues in order to improve its public engagement. Laura McDonald, a mother of two girls in the system, got involved when she realized that a $10 – 14 million budget shortfall declared before her children started school had not been addressed by the time they were of school age. She heard all the doom-and-gloom talk about the shortfall, but more ominously, also about the skepticism.
According to the District’s Communications Director, Damon Brown, conflict-driven media, polarization and a history of “announce and defend” decision-making led to a wide mistrust of decision-makers; that led to a mill levy override, which would have provided for teachers’ salaries and instructional programs, being voted down in 2005. In 2008, 85 teachers were laid off and the District had no supplementary funding.
Shortly after that, a new superintendent came on the scene. Dr. Don Haddad seized on the concepts of P2 – particularly the Core Values – and launched an aggressive campaign of his own to engage with the people. In a relatively short time, he and other district staff members built trust relationships. “Leadership St. Vrain”* was launched, bringing parents and members of the community not directly involved with the school system into the mix, educating them on the “Know-How” (the business of education) and “Know-Who” (the key decision-makers) of the district.
In the process, the District, its administrators and teachers – many of whom are seasoned educators with a measure of bias against letting non-experts help make decisions – released ownership of the problems they faced.
The result: A $189-million bond measure and a $16.5-million mill levy override both passed in 2008. Another $14.8-million mill levy override passed in 2012.
The increased P2 capacity is credited with other results, especially academic achievement. Damon Brown says there has been an upward trend in standardized test scores, increases in the graduation rate and the number of scholarships awarded; and a decline in the dropout rate.
Not incidentally, St. Vrain Valley Schools was also named 2015 Organization of the Year by the entire IAP2 Federation.
Turning that big ship around, Damon Brown points out, takes more than legislation: It takes a change in thinking and habits. Both St. Vrain Valley Schools and the City of Victoria have not only accomplished that on the inside of their organizations, but the results are palpable on the outside.
Katie Hamilton, City of Victoria Director of Citizen Engagement, arrived at City Hall 10 years ago to find there was no policy or template governing public participation and that any “engagement” was an after-thought. Public input did not guide the projects, and citizens were often surprised when a major project was announced. There were customer-service barriers and, despite Victoria’s growing reputation as a high-tech center, the website was out-dated. What’s more, discussions tended to focus on the cost of something, rather than its value.
That led to the public becoming skeptical to the point of hostility when decisions were made or projects were announced. But over the past decade, city staff have grown to “embrace the clunky” – that is, step into the difficult discussions, become the facilitator for these conversations and let go of “control” over issues. City departments are also working closer together as a unit, rather than in silos, independent of one another. “Great ideas sessions” are regular occurrences.
Some of the tactics include “going to where the people are”. Information and input facilities regarding parks issues were set up in the parks themselves; a pop-up open house was set up on a bicycle trailer, going to fairs, markets, furniture stores, coffee shops, new mothers’ clubs, you name it. In City budget mail-outs at tax time, infographics have replaced pie charts to indicate how one’s money is spent.
Can you measure a shift in culture? Here’s one indicator: Attendance at City budget meetings has gone from a group of 30 highly-interested people to over 1,500, with amenities like food provided by local growers creating a lighter atmosphere.
* Winner, IAP2 USA Research Project of the Year, 2014 Core Values Awards