Technology Corner by Adriana M. Hemzacek
Social Media Content Tactics
I just left Simply Measured’s LIFT Social Conference in Seattle. I learned all about data and metrics – most of all – using the right metrics to make decisions regarding your content and reporting. I also learned some best practices in the social media business from keynote sessions, breakout session presenters, and coffee station conversations.
Do you love your followers?
Love how your clients/ customers are using social media?
Do they publish great original content?
If so, then repurpose it! Have someone else do the content creation for you. Many say that customer-generated content elevates your brand’s reputation.
So, where do you start? How do you get your customers to do this work for you?
- Your Best Work: Interview a client and write a blog post about it. Or ask them to write it themselves. Prepare a few questions in advance so the advantages of using your product or service will be highlighted. Do it live via Periscope and save the recording to post online.
- Video Collaborations/Compilations: Work with a client to create a resource that would be useful to all followers? A video piece is the best type of content here. Remember to keep your videos to a 15-second or a 30-second spot. Keep all brand logos at the end of the video. Your audience will most likely catch the first 5-seconds of the video and your logo is not something that will entice them to continue watching.
- Storybook Spotlight: There are a variety of ways to promote your customers, most notably by social media. Consider doing something more comprehensive like using an aggregator, such as Storify. This tool is free and reads like a book. Best part – it notifies each person involved in your “story” of the Storify. (Hopefully they will RT).
- Lessons Learned: Write about a customer service experience and what you learned from it.
- Live Tweet Sessions: Does your customer/client engage in industry-related webinars? If so, register for those webinars, listen to what they say, and (hopefully) the content goes back to your great work. If that is the case – tweet it! Showcase it in the form of a graphic or a quote. Always tell the client that you plan to do this – they will love it!
- Photo and video galleries: This might be to show off examples of work or products – also great for photos of your happy customers. Consider Facebook albums and Instagram that easily integrate photos. If you want to showcase a video, post the video directly to the Facebook video gallery and not through YouTube or Vimeo. Your video will be seen for a longer period of time if the user does not have to click through to another platform to view. Remember to always ask for permission first, though.
- Testimonials: This needs to be a key piece of your content strategy. Start a process to regularly solicit testimonials from your customers/clients. Grab onto unsolicited testimonials, such as tweets about your service. Put the testimonials on your website – and everywhere else. Consider using a testimonial to preface your success story or case study. (Video testimonials are the best!)
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