Technology Corner by Adriana Hemzacek
You might hear someone in your organization, community, or neighborhood talking about Buffering….but, what does that mean? I use it all the time as a noun and a verb. For example, “I love Buffer”…or….”just Buffer that!” Buffer is an application – free to download and accessible from your pc/tablet/smartphone.
Buffer is a great tool that will help you in two main ways. First, you can write a bunch of posts at one time, and choose which social profiles to send them to, and then Buffer will spread them out throughout the day or week so that you don’t have to be at a computer all the time in order to have a social media presence. Second, Buffer shortens your links. They provide more analytics than if you just were to post to Twitter or Facebook directly. For example, Buffer will tell you exactly how many folks clicked on each of your links.
There are a few simple steps to getting set up. First, connect your social media profiles. Then, for each profile, hop into the “Schedule” tab to choose the days and times that your posts will go out. To add a post, click the “what do you want to share” box at the top of the page, and type or paste in your post. Then, once you add it to your Buffer, you will see it under the “buffer” tab for those profiles.
I use it for all four of my twitter handles, LinkedIn, and Facebook accounts! The content is fun, invigorating, creative, motivational, inspiring, and different. Go ahead – try it out! Give your social media profile a lift! Buffer it up!