Tips to Craft Social Media Shareable and Likeable Content
Title: Tips to Craft Social Media Shareable and Likeable Content
[Source: PR News]
When posting content on social media, it’s important to remember that each platform has its own set of rules, limitations, audiences and expectations. One thing all these platforms do have in common is that their audiences are always engaged by dynamic content. Whether it’s Facebook, Twitter, Snapchat, Instagram or any other network, content that is entertaining, informative and conversational will draw attention to your brand.
- Don’t make it all about you. Avoid writing posts solely from the company’s viewpoint. A warning should go off in your head anytime you start writing, “We are excited to announce…” Stop right there and shift the viewpoint. Don’t write about what “we” think. Write with your customer’s needs in mind— and use the word “you” to speak with them.
- Think visually. On every major social media platform, we see more engagement, likes and views when a photo, infographic, or video is included. Twitter has changed its algorithms so that images posted within the platform or videos posted via Vine will display in the feed. These regularly draw more engagement for us than any plain, 140-character, text post.
- Write it so your mom can understand it. Sometimes, posts or blogs in first draft version that are drowning in jargon that they’re almost painful to read. When editing these, ask the writer: “How would you explain this information to your neighbor or your mom?” After they double over with laughter, they will realize they can tell their stories more clearly and simply—and in a human voice anyone can understand.