Member Spotlight: Traci Ethridge

September 13, 2016 Leave a comment
Traci Ethridge

Traci Ethridge

Traci Ethridge, Assistant Director of Corporate Communications & Marketing for the City of Charlotte, North Carolina, first learned about IAP2 from colleagues who had attended the IAP2 Foundations in Public Participation program. “I was part of a working group tasked with examining how the city was engaging with the community and developing an overall strategy moving forward. We wanted to make sure that we were bridging the gap between the community and local government. Our organization has success around a lot of projects and initiatives and we wanted to implement a standard practice such as the IAP2 Spectrum.” The Spectrum will become the foundation to community engagement planning and a key piece in shaping the city’s overall strategy.

The City of Charlotte was one of the first municipalities to take advantage of the IAP2 USA Government Membership program when it was introduced in January 2015. “We definitely saw it as an investment in the direction we were moving and wanted to make IAP2 resources accessible throughout our organization. As we continue to engage the community in initiatives like the Community Investment Plan, we recognize that various projects can be in different places on the Spectrum. The important thing is that the community engagement plans begin with a high level overview of the Spectrum and the understanding that we are connecting with the community throughout the life cycle of the project.”

Beginning in the fall of 2014, the city conducted a series of community meetings to begin planning efforts for the Cross Charlotte Trail (XCLT). “The team decided to organize pop-up meetings to engage with the community and this method proved to be very successful. They attended neighborhood meetings, participated in weekly bike rides and connected with people at local festivals and events at locations along the proposed trail route.” This spring the trail project was awarded the Region of Excellence Award by the Centralina Council of Governments.

 

 

For the City of Charlotte, community engagement isn’t just about planning capital improvement projects. It’s about reaching people, listening and even tackling tough, sensitive issues impacting the community. The work being done by the Charlotte-Mecklenburg Police Department (CMPD) is a great example. An initiative called Cops & Barbers provided a forum for open, honest dialogue on police and race relations in the African American community. It is an opportunity to meet people where they are and where they routinely go (the barber shop) and start a conversation between officers and people of all ages in the community. Last year, CMPD partnered with the North Carolina Local Barbershop Association to coordinate town hall meetings throughout Charlotte. The program was recognized by the White House Task Force on 21st Century Policing. A simple, yet impactful idea turned into a form of community engagement that brings diverse groups together.

“It is exciting to see the connection grow between our organization and the community we serve. We have a unique opportunity to effectively engage with our community through many platforms and cover a variety of topics that matter to those who live, work and play in our city. I look forward to seeking out ways to incorporate more of the IAP2 Spectrum into all aspects of our engagement.”

Traci volunteered to serve on the IAP2 USA Communications Committee in 2016, and has gotten involved in the organization’s communications planning initiative. “IAP2 USA is committed to helping organizations figure out where they are on the Spectrum and helping them be successful with their community engagement initiatives. I’ve learned so much from other committee members and from members in other cities who are trying new things and engaging in different ways. IAP2 USA is a perfect fit for what we’re doing here at the City of Charlotte.”

And she’s excited about bringing community engagement to the next level at the city. “There are people who do some form of community engagement in every department. Whether it’s employees out in the field, project managers, city leaders or elected officials, there is interaction with the public on a daily basis. As an organization, we want to engage, build relationships and actively collaborate with the community.”

Traci is hoping to reconvene the working group to look at embedding P2 in the city’s overall strategy for planning and delivering city services. “We’re seeing the positive impacts when we listen to what matters to the community and bring back what we’ve learned. Now I want to look more holistically at how we put all of the pieces together to establish community engagement at the core of everything we do.”

Traci recognizes the city can’t use a one-size-fits-all approach, but is asking questions around “What does engagement look like from an overall standpoint? Are we hitting the target to engage effectively? Are we being intentional about looking for ways to engage the community?” While these questions will be answered over time, she sees the IAP2 Spectrum as the foundation to build a lasting strategy for engagement.

President’s Message – Leah Jaramillo

September 12, 2016 1 comment

Leah JaramilloThis is an exciting time to be a member of IAP2 USA. The US affiliate recently surpassed in membership the total amount of international members that existed before our organizational restructuring in 2010. We now have over 850 members, and we’re continuing to grow. We’re branching out from an organization founded by P2 practitioners to an organization that serves a variety of people in roles that touch P2. This poses some great advantages for all of our members and gives us the opportunity to provide a more robust level of P2 in a variety of processes throughout our country.

We strive to promote best practices in P2. As more members join us from a variety of disciplines we can enhance our knowledge base by including additional applications, processes and projects that affect Americans in their daily lives. We have a wonderful opportunity to learn more from members and friends who are doing P2 across the spectrum of engagement. As members, it is our responsibility to ensure our Core Values are reflected in these opportunities to engage.

As we look forward to the 2016 North American Conference in Montreal and the 2017 skills symposium, I’d like to encourage you to consider promoting the benefits of IAP2 membership to your clients, colleagues and peers. Participation in these events can allow peripheral P2 practitioners to learn the value of IAP2 membership, network with practitioner – members, and enhance their tool boxes with new skills. My practice has certainly benefitted from participation in IAP2 events and trainings, as well as by networking with others at all levels of the field. Help us expand our knowledge base and reach by inviting others to learn more about what we stand for. Let’s truly support our Core Values by making P2 valuable and accessible across the country.

I look forward to meeting many of you in Montreal.

—Leah

Public Agenda Series: Ten Key Talents for Better Public Participation

September 7, 2016 Leave a comment

Are you looking to hone your P2 skills?

talentTo supplement the book Public Participation for 21st Century Democracy, Matt Leighninger, former IAP2 USA Board Member and Director of Public Engagement at Public Agenda, and co-author Tina Nabatchi outline 10 skills and capacities foundational to deeper and broader public participation at the Public Agenda blog.

In this Series

Part 1: Ten Key Talents for Better Public Participation

Part 2: Building Coalitions and Networks

Public Participation for 21st Century Democracy from Tina Nabatchi and Matt Leighninger

Public Participation for 21st Century Democracy from Matt Leighninger and Tina Nabatchi

Part 3: Cultural Competence and Engaging Youth

Part 4: Recruiting Participants

Part 5: Communicating About Participation

Part 6: Managing Conflict

Part 7: Providing Information and Options: Issue Framing

Part 8: Providing Information and Options: Sequencing Discussions and Writing Discussion Materials

Part 9: Managing Discussions, Blog 1 of 3

Part 10: Managing Discussions, Blog 2 of 3

Part 11: Managing Discussions, Blog 3 of 3

Part 12: Helping Participants Generate and Evaluate Ideas

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Part 1: Ten Key Talents for Better Public Participation – These skills and capacities – or talents – can contribute to a system where public engagement processes, tools and technologies are not just “civic hacks.” Rather, they are qualities and characteristics of a political system in which people have a wide variety of ways to participate on a broader range of issues and decisions, June 22, 2016.

Part 2: Building Coalitions and Networks – Finding and connecting with other potential participation leaders, and strengthening those relationships in coalitions and networks, is an important step in planning and sustaining public participation, June 28, 2016.

Part 3: Cultural Competence and Engaging Youth – In both coalition building and recruitment, participation leaders should think explicitly about youth involvement. Engaging young people can galvanize all kinds of public participation efforts, July 6, 2016.

Part 4: Recruiting Participants – Participation is more likely to benefit the community as a whole when it involves a broad cross-section of the community. And interactions will be more lively and rewarding when there is a diverse mix of participants. In this case, diversity not only means demographic diversity, but also diversity of views, perspectives, backgrounds and experiences, July 12, 2016.

Part 5: Communicating About Participation – While the media landscape has changed dramatically in the last decade, some basic communication skills are useful whether one is working with traditional media organizations, such as newspapers and television and radio stations, or new media organizations, including hyperlocal and purely online outlets, July 19, 2016.

Part 6: Managing Conflict – Although public participation projects rarely include formal conflict resolution processes, a general sense of how to manage conflict can be invaluable for building coalitions and facilitating meetings, July 25, 2016.

Part 7: Providing Information and Options: Issue Framing – Getting people to the table is not sufficient for improved public participation. The table must also be set in a way that gives citizens more of what they want (problem solving, civility and community) and treats them like adults in the process. This requires participation leaders to think more deeply about how to provide information and describe options, August 1, 2016.

Part 8: Providing Information and Options: Sequencing Discussions and Writing Discussion Materials – Many participation processes require some kind of agenda or guide that establishes a helpful, flexible structure for addressing a particular issue or problem. From years of experimentation, a successful sequence has emerged for these kinds of guides and the discussions they support, August 9, 2016.

Part 9: Managing Discussions, Blog 1 of 3: Facilitating Face-to-Face Groups – The basic definition of “facilitate” is to make easy or easier. Within the context of public participation, the word facilitate means to lead (and make easier) a group discussion. This is done, for example, by guiding conversations, asking questions, mediating between opposing viewpoints, ensuring that all participants’ views are heard, reflecting and summarizing what is said, following the agenda and keeping time. The facilitator’s main task is to create a safe environment where each participant feels comfortable expressing ideas and responding to those of others, August 15, 2016.

Part 10: Managing Discussions, Blog 2 of 3: Recording and Online Moderation – Ensuring that participant interactions work well for everyone requires a number of key skills centered on managing discussions, including facilitating face-to-face groups, recording, moderating online forums, setting ground rules and giving feedback, August 22, 2016.

Part 11: Managing Discussions, Blog 3 of 3: Ground Rules and Feedback – Today, we close out our exploration of managing discussions with two critical skills: establishing ground rules and providing feedback, August 30, 2016.

Part 12: Helping Participants Generate and Evaluate Ideas – A common practice in all kinds of participation settings is generating, refining, evaluating and ranking ideas. Two skills are particularly helpful for supporting these activities: brainstorming and visioning to generate ideas, and using ABC standards to evaluate ideas, September 6, 2016.

August 2015 IAP2 Learning Webinar: “Meet the Authors – Public Participation for 21st Century Democracy”

PowerPoint Deck • Some of the free downloads that go with the book

Subscribe to the Public Agenda blog • Subscribe to the Public Agenda mailing list

Join the conversation! UNC CELE invites IAP2 USA members to respond to recently released resources posted to assist with improving relations between the police and black communities

August 31, 2016 Leave a comment

The University of North Carolina School of Government Community Engagement Learning Exchange (CELE) recently released three resources to help public participation professionals plan for highly charged community conversations around policing in black communities. Read the resources and share your experience via the comments.

“…we can work through racial divides in this country when we realize the worry black parents feel when their son leaves the house isn’t so different than what a brave cop’s family feels when he puts on the blue and goes to work, that we can honor police and treat every community fairly. We can do that… acknowledging problems that have festered for decades isn’t making race relations worse, it’s creating the possibility for people of goodwill to join and make things better.”  —President Barack Obama

 

 

CELE Resources

 

  • Steps for Working on Police-Community Relations – Where do we Start? – Learning about structural racism, engaging communities of color in authentic conversations, and demonstrating a commitment to action (more than just talk) are good starting points to helping communities address the inequities that have led to the current climate of mistrust, published August 3, 2016.

Be part of the solution. Share the wisdom in the room by adding your comments today. Then subscribe to the CELE blog to continue the conversation.

“Racial inequity is not simply a black person’s problem, nor a white person’s ignorance. It’s a systemic issue that permeates all aspects of our society, especially the criminal justice system and particularly law enforcement who are on the front line of heightened tensions.”  —Chief District Court Judge Marcia H. Morey, Durham County North Carolina

The CELE blog was featured in the October 2015 IAP2 USA webinar on “Getting Engaged – Staying Engaged”

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#BlackLivesMatter

Guest Post: The Toxic State of Public Discourse and How to Clean It Up

August 6, 2016 Leave a comment

davebiggsDave Biggs, Chief Engagement Officer, MetroQuest
Dave Biggs is an internationally-recognized speaker, author and public engagement strategist focusing on best practices to supercharge community participation for planning projects.

James Hoggan has influenced my work for two decades. I find myself quoting his work in many of my public speaking engagements and the lessons he has articulated have shaped MetroQuest and the best practices listed in our guidebook in numerous ways. Naturally, I jumped at the opportunity to sit down with Hoggan to discuss his new book, “I’m Right and You’re an Idiot: The Toxic State of Public Discourse and How to Clean It Up.” After years of research that included interviewing some of the world’s most profound thinkers on democracy, conflict and consensus-building, Hoggan has cleverly articulated not only what’s wrong with public discourse but also what must be done to fix it. Here’s our conversation.

biggs-hoggan-interview

Image from book launch event courtesy Hoggan & Associates

My interview with Author James Hoggan: ‘I’m Right and You’re an Idiot: The Toxic State of Public Discourse and How to Clean It Up’, Published by New Society, May 2016

Dave Biggs: You named your book ‘I’m Right and You’re an Idiot.’ What does that title mean to you?

James Hoggan: The title I’m Right and You’re an Idiot describes today’s warlike approach to public debate. It’s a style of communication that polarizes public conversations and prevents us from dealing with the serious problems stalking everyone on earth.

It is an ironic title, chosen because it epitomizes the kind of attack rhetoric we hear so often today. It reflects the opposite of the real message of the book, which was best said by peace activist and Zen Buddhist monk Thich Nhat Hanh who told me to: “Speak the truth not to punish.”

Dave Biggs: It’s clear that you covered a great deal of ground in researching this book. Tell me about that journey? What motivated you to go to such lengths?

James Hoggan: I was driven by curiosity about how we might create the space for higher-quality public conversations. What passes for public discourse these days is little more than antagonistic name-calling, where each side accuses the other of bad faith.

This bitter combativeness has replaced healthy debate, during which passionate opposition and science can shape constructive mind-changing conversations without creating polarized gridlock or deep animosity.

I am interested in why are we listening to each other shout rather than hearing what the evidence is trying to tell us about problems such as climate change.

How have we come to a time when facts don’t matter and how can we begin the journey back to where they do?

No single person has the answers to these complex questions but collectively the experts I interviewed offer incredible wisdom. Many of the thought leaders I spoke to have spent their entire professional lives working to find answers to these tough change resistance questions.

Dave Biggs: Many of our readers are involved in community engagement for planning projects and, as they can attest, it can get quite heated. You describe public discourse as increasingly “toxic” and “polarized.” What do those terms mean to you? Is the situation getting worse? What’s driving it?

James Hoggan: Today’s public square is a toxic mix of ad hominem attacks, tribalism and unyielding advocacy. It’s a kind of pollution that sabotages public discourse and discredits the passion and outrage at the heart of healthy public debate, because it polarizes people and stops them thinking clearly.

Fear is what propels toxic discourse and it is happening on both sides of the Atlantic, in North America and Europe. Sadly, facts do not compete well when leaders whip up primal feelings around fear, whether it’s about immigration, jobs or economic woes.

Rather than confronting the substance of an argument itself, people tend to attack the motives of opponents and stir up hostility towards groups that hold differing opinions.

This dangerous habit of attacking the character of those who disagree with us, rather than focusing on specific issues, distracts the public from what’s really going on.

Accusing opponents of corrupt motives is a highly confrontational technique that deflects attention and makes it easy to dismiss well-founded criticism. This aggressive approach to public debate leaves little room for the middle ground and as Debra Tannen wrote, “When extremes define the issues, problems seem insoluble and citizens become alienated from the political process.”

Dave Biggs: I’ve started a series called “Fiasco Files” to see what can be learned from the wreckage of public engagement disasters. Have you looked at specific case studies where things went off the rails? Does your book point to common mistakes and how to avoid them?

James Hoggan: One of the best example of a fiasco in Canada was in 2012 when the oil & gas industry and Conservative government campaigned to convince Canadians that British Columbians who opposed pipelines and tankers on the west coast were extremists working for American business interests.

A tremendous amount of information was provided, by both government and industry, regarding Kinder Morgan’s Trans Mountain Pipeline expansion, Enbridge’s Northern Gateway Pipeline project and TransCanada’s Keystone XL and Energy East.

Despite armies of PR people and volumes of communication materials, the mismanagement of communication around these proposed oil sands developments became textbook examples of how not to achieve social license.

When it comes to public opinion, there’s a common belief among proponents that providing facts is the best way to sell a story. But in the oil sands case, when the companies and government failed to achieve their goals, they resorted to a combative, underhanded style of advocacy.

The Prime Minister’s Office called opponents “foreign funded radicals.” The Minister of the Environment and the Minister of Natural Resources accused environmental charities of criminal activity.

Senator Don Platt said ‘where would …environmentalists draw the line on who they receive money from. Would they take money from the Al-Qaeda, the Hamas or the Taliban…’

This highly polarizing strategy backfired badly as opposition to pipelines grew and community groups and First Nations became better organized. It failed because the government and industry started with a mistaken assumption that anyone who disagreed with them was either misinformed, unreasonable or even a wrongdoer.

Despite assurances from oil and pipeline companies that these projects will create jobs, are safe and will respect the environment, the public continues to see the benefits as small and the risks as unacceptably high.

It’s not that information doesn’t matter, but a growing body of research on how people develop perceptions of risk shows that facts and statistics alone do not change people’s concerns about what is risky. Emotions play a huge part.

University of Oregon psychologist Paul Slovic has studied the various social and cultural factors that lead to disputes and disagreements about risk, and says the problem lies in the diverse ways in which “experts” and the public view risk.

Experts look at risk as a calculation of probability and consequence. The public takes a more personal approach; their perceptions are around personal control, voluntariness, children and future generations, trust, equity, benefits and consequences.

Slovic says the mistake experts (and the companies and governments they represent) make is viewing themselves as objective and the public as subjective.

They perceive the public as being too emotional and having irrational fear. The public’s attitude is then dismissed as laypeople getting the facts wrong and not understanding the evidence.

“Laypeople sometimes lack certain information about hazards,” Slovic says. “However their basic conceptualization of risk is much richer than that of experts and reflects legitimate concerns that are typically omitted from expert risk assessments.”

This is where a company’s decision to “educate” the public to adopt its point of view can really backfire. People aren’t sitting around waiting to be told what to think. In fact, few of us like being told what to think.

Communicators need to be sensitive to this broader concept of risk. Facts aren’t just facts. They aren’t as objective as we assume they are. Facts and risk are subjective for both experts and the public. They are a blend of values, biases and ideology.

The hypodermic needle theory of communication, where we believe we can simply inject information to cure people of their misunderstandings, doesn’t work. Neither does demonizing opponents or polarizing people.

Dave Biggs: I’m always on the lookout for emerging best practices in community engagement. Government agencies are hungry for strategies to improve the dialogue in face to face events as well as online. What lessons can you share to help them broaden the dialogue to a wider demographic and collect meaningful and constructive public input to inform their decision making?

James Hoggan: We often don’t even get the basics right. Learning to engage in emotional dialogue is a good place to start.

 

Curtailing the growth of unyielding one-sidedness begins with the assumption that people who disagree with us have good intentions. They aren’t idiots or evil.

It is important to recognize that in a time when mistrust and polarization have soared to all-time highs, conversations aimed at injecting information into people in order to cure them of their misunderstanding will fail.

The power of emotion is a critical consideration. No matter how good you think your argument is, regardless of how provable your facts, if the public feels its liberty, right to fair treatment or livelihood is threatened, you’re losing the battle to dread.

Opposition is often based on feelings of dread that citizens have about the impact a project could have on their way of life, a mistrust of the companies behind it and skepticism around government regulators charged with oversight.

Fear can grow despite a steady stream of facts and expensive PR campaigns from proponents claiming their projects are built to minimize risk.

Opponents often don’t accept the proponents’ facts, but are instead driven by what Paul Slovic calls the “dread factor” — the prime predictor of a strong reaction to risk.

According to Slovic, risk resides in us mostly as a “gut feeling” rather than the outcome of analytical calculations. The most powerful of these feelings is dread and it is linked with a sense of having no control in a situation, inequality (where others get the benefit, while they get saddled with the risk) and how catastrophic a risk is seen to be.

His research shows that reliance on feelings as our guide to risk causes us, when we see risk as high, to also believe the benefit is low. The opposite is true if we come to believe the benefit is high, we tend to see risk as low.

Misunderstanding the “dread factor” and the possibly legitimate concerns that fuel it, intensifies the problem of unyielding one-sidedness that we see in so many public disputes.

It is also difficult to be seen as authentic in an argument if you don’t understand what Slovic calls the “whisper of emotion.” This is the emotional meaning; the good or bad feelings and gut instinct that can help people make decisions. Sometimes these feelings are misguided, but they are usually a sophisticated compass that directs us through life efficiently and accurately.

We need to be more conscious of emotional dialogue because this is where most risk communication fails. And we need to recognize it needs to be a two-way process where both sides have something worthwhile to contribute.

If you hold your views lightly and remember you could be wrong, people are more likely to trust you and be more receptive. It’s about communicating trust, by having an open mind, open heart and an open will.

Reposted with permission from Metroquest, July 5, 2016

IAP2 Federation Announces New Professional Development Manager

August 5, 2016 Leave a comment

iap2logoAugust 1, 2016

The IAP2 Federation Board is pleased to announce the selection of Cassandra “Cassie” Hemphill as the new Professional Development Manager. Cassie commenced her duties on Monday, August 1, 2016.

 

Cassie Hemphill

Cassie Hemphill

Cassie brings to IAP2 more than 25 years of experience as a communications educator and consultant. As an educator, she teaches university and outreach courses in public speaking, interpersonal communication, intercultural communication, technical writing, and dialogue and deliberation at the University of Montana. She recently piloted a 12-hour “people skills” training for supervisors as part of an outreach to local businesses. For her university’s global leadership initiative, Cassie will teach a first year seminar in deliberative democracy. Prior to teaching, Cassie worked as a communications consultant, primarily coordinating large (>$1M US) commercial and government proposals and serving as lead writer and editor for complex, multi-volume technical and scientific publications.

Cassie’s Ph.D. research focused on the implementation of an innovative government procurement policy by a federal natural resource agency. Her M.A. research examined the decision-making processes used by technical experts in complex environmental cleanup projects. She as a B.S. in management and service leadership and a certificate in natural resources conflict resolution. She completed IAP2’s 5-day certificate course (now Foundations in Public Participation training) in 2004 and has completed training in project management, proposal management, and facilitation of P2 processes. Her current research explores best practices in adult learning and assessment, organizational communication, and deliberative dialogic decision-making processes.

Cassie is active at the national and regional levels of IAP2 USA. She is on the IAP2 USA Certification Task Force and is the Montana state representative for the Intermountain Chapter. She serves on the editorial board of the Northwest Communication Association Journal and has previously served that association as a conference planner. One of the highlights of her year is serving as chief judge for the 8th grade physical science division at the Montana State Science Fair.

IAP2 extends sincere appreciation to Staffing Committee members Jan Bloomfield (Canada), Kylie Cochrane (Australasia) and Ellen Ernst, Executive Manager for their efforts in working through the recruiting and selection process and for their thoughtful consideration of all applications received. IAP2 was pleased with the interest received from more than 30 applicants from around the world. The breadth and depth of experience was quite impressive.

In the coming weeks and months as Cassie becomes acquainted with the organization, key initiatives, and her role, many of you will have the opportunity to meet and work with her. Cassie can be reached at pdm@iap2.org.

Please join us in welcoming Cassie to IAP2.

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Member Spotlight: Deanna Desedas

August 5, 2016 1 comment
Deanna Desedas

Deanna Desedas

San Francisco Municipal Transportation Agency (SFMTA) Public Outreach & Engagement Manager Deanna Desedas was first introduced to the IAP2 Core Values, Code of Ethics and Spectrum by Lewis Michaelson when she attended the IAP2 Foundations in Public Participation program (formerly called the IAP2 Certificate Program) in June 2013.

In her role with SFMTA, Deanna oversees the outreach and engagement for major capital construction and neighborhood-focused projects conducted by the agency. “We have hundreds of staff who conduct public outreach and engagement as part of the work they do for the agency. The challenge was how to bring authentic public engagement to scale.”

“We had identified a number of pain points. The community expressed growing frustration with the Agency’s approach to public outreach and engagement, and we would receive complaints about outreach occurring too late in the process, difficulty in reaching the agency and understanding who is in charge of a project, and a lack of consistency across projects. When this frustration turned to opposition, it created costly delays in project delivery in several ways, such as threatened lawsuits, negative press, protests and political pressure.”

sfmtaThe San Francisco Municipal Transportation Agency (SFMTA) oversees the public transit system (MUNI), bike and pedestrian programs, taxis, parking and traffic control operations in San Francisco. It is responsible for moving over one million people safely and efficiently each day and employs over 5,000 staff. It must deliver hundreds of capital projects to improve public transit, streets and safety each year.

 

To take on the challenge, Deanna embarked on a process to develop a Public Outreach and Engagement Team Strategy (POETS) that would help develop public outreach notification standards for all staff conducting outreach and engagement. By August 2014, she had launched the “POETS Peer Group” a team of 40 hand-picked Project Managers and Project Leads chosen for their leadership skills from multiple divisions across the agency with buy-in from all departments. Over the course of the next year, the POETS Peer Group conducted research on best practices, solicited feedback on drafts and vetted standards and guidelines. Ideas were sought from Portland, Boston, Los Angeles and New York. A grant from the Davenport Institute for Civic Leadership and Public Engagement supported development of the program.

“We needed to put together something compelling about how we engage the community when we implement projects with significant impact. We needed something different than a spreadsheet that listed public engagement as a task to be checked off without further elaboration.”

In early 2015, Deanna enrolled SFMTA in IAP2 USA’s Government Membership Program, which allowed her to enroll all project managers and project leads with public participation responsibilities. Since that time she has worked with IAP2 USA and Lewis Michaelson to bring the IAP2 Foundations program in-house. “Broadly training our project management staff gives us a common language – the IAP2 framework – to talk about and measure the effectiveness of our public participation efforts.”

Deanna and her colleagues within SFMTA use the Core Values and Spectrum every day. “Every project that involves putting together a Project Needs Assessment and Communications Plan requires us to think about the level of engagement we’re looking for depending on the nature of the project, and we frame the techniques we use around that level of engagement. Another way to look at is that we use the IAP2 Spectrum to put together the plans.”

While continuing to push forward, Deanna is now able to sit back to reflect on her efforts. “Now when we engage with stakeholders we try to really listen to them and take their concerns and input to help shape a better project, which helps projects run more smoothly and reach completion within better time frames.” But what Deanna finds most rewarding is building relationships and trust for the agency. Through the work she has done to bring authentic public participation to scale, Deanna has seen a change in public perception of the agency and its role in the community. “You have to have a base, and IAP2 is the solid base from which we started.”

Categories: Member Spotlight